India mobile ad startup Vserv aims to be no. 1 in emerging markets by 2015

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Summary: Founded in January 2010, Vserv.mobi, a Mumbai-based startup with a global reach, aims to be the leading mobile ad network and app monetization platform across emerging markets.

By Srinivas Kulkarni

The mobile advertising market has grown phenomenally in the last few years across the globe, owing to a steep increase in the usage of smartphones all over the world. With many users adopting mobile devices, the game has shifted towards phones, tablets, and phablets globally.

Developers, brands, and advertisers are using this medium to communicate with their audience intensively to drive monetization.

Mobile advertising has been a path-breaking trend in the connection economy, with various avenues available to developers, marketers, and publishers. That isn’t a surprise, as mentioned in this article by Telecompaper; mobile advertising market is expected to quadruple by 2017, with great interest built by Western markets.

At the same time, Android being a major force in the smartphone market is a key driver among the emerging countries due to the popularity driven by low-cost Android devices. An interesting insight shared by Juniper forecasts almost 200 million in shipments by 2018, compared to just 10 million in 2014. These numbers look surreal and overwhelming.

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Dippak KhuranaDippak Khurana, CEO and co-founder, Vserv.

However, Dippak Khurana, CEO and co-founder of Vserv.mobi, and his team realized long back that the mobile medium would be the next big disruptive opportunity due to its expansive reach. The app development ecosystem in the US and the UK had taken advantage of this a long time back, and started minting money from paid downloads. However, when it came to emerging markets, there were many fundamental systemic challenges because developers from these regions could not blindly emulate their Western counterparts.

“The stagnation of the mobile internet ecosystem in emerging markets formed the genesis of Vserv. Turning this insight into opportunity, we decided to start Vserv, a mobile ad network focused on emerging markets in January 2010,” said Khurana.

The company enables content creators, ie, developers of mobile apps and mobile site publishers to monetize their work through a “developer-first approach and philosophy”. At the same time, advertisers can use these apps and games as an effective vehicle to reach their target

Read more From ZD Net

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